Dennis’ Horseradish – now available at select Sobeys stores in Atlantic Canada

Norfolk County, Ont., Sep 29, 2021 – Dennis’ Horseradish is now available at select Sobeys locations across Atlantic Canada. The premium, small-batch horseradish known for its upside-down jars, coarse grind and assortment of all-natural horseradish has arrived with six of its most popular products including Original Horseradish, Hot Horseradish, Extra Hot Horseradish and Seafood Sauce.

“We’re delighted by the news of the expansion,” says Mark Healy, CEO of Dennis’ Horseradish. “The Atlantic Provinces have a long heritage of culinary excellence and appreciation for quality. The new horseradish movement is sure to pick up momentum as we approach the fall and colder months. The harvest and festive seasons offer the perfect backdrop for meals that are enhanced and enriched by Dennis’ Horseradish.”

Appreciated by horseradish connoisseurs since 1960, Dennis’ Horseradish hails from the sandy, rich soils of Norfolk County, Ontario – known as one of the most ideal regions for naturally hotter, larger and tastier horseradish root. The brand’s signature grind allows the product to retain its taste potential, maintain optimal hot and taste factor, offering a more palpable texture that continues to please consumers. Harnessing the experience and creativity of its master horseradish maker Rick Hantz as well as local farmers and, since 2020, its new owners, Mark H., Mark V. and Mark W. the Dennis’ team has strengthened its lineup to include new-and-improved hot and extra hot horseradish, and a limited edition maple horseradish.

“This new vision of horseradish offers limitless possibilities – all tasty,” says Healy. “Dennis’ adds a truly memorable punch to salads, seafood, sandwiches and even vegetables or chips as a dip. It’s an absolute essential in any kitchen. The future is bright for horseradish and we’re not going to ride into it on our own. This adventure was made for you and me. There’s room for many and it all starts with a tasty first bite.”

Customers can find the product in the store’s meat department. More information is available at https://dennishorseradish.com/store-locator/.

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About Dennis’ Horseradish

Established in 1960, Dennis’ Horseradish is a premium, small-batch horseradish Canadian business that packs a kick and adds taste to just about anything. Visit dennishorseradish.com today to learn more and, most importantly, to join the new horseradish movement and Dennis’ quest for culinary adventure.

For information, pictures, access to brand representatives or (maybe…just maybe) samples, please contact:
Laurence Sauvé
Torchia Communications
Cell: 514-984-4122
laurence@torchiacom.com